Top 3 Product Marketing Tips to Implement TODAY.

It’s difficult to implement product marketing into your everyday job. You might not be a Product Marketing Manager, or you might be a PMM with a small team, no budget, and way too much to do.

Let’s start small. Here are 3 tips you can try today to be a better product marketer.

1. Put yourself in your target’s shoes. 👟

This one is fun and easy. Pick up a book that your target persona might be reading. Check out an article that’s trending in their favorite hashtag. Reach out and connect to popular thought leaders who share your persona’s job title and qualities.

Try to live a tiny part of today just like your persona does — in doing so, you’ll learn just a little bit more about them and what they need from you to be successful.

2. Research a competitor. 📚

Now I know what you’re thinking, “Anna! I know the competitive landscape in and out!” or conversely, “Anna! I don’t have time to do a full competitive analysis!” While you might not have time to do a full competitive analysis, or you think you know everything there is to know about it, I assure you there is something you’re missing.

Whether it’s an emerging competitor who just got a seed round, or a new prospect that sales just lost to a long-time competitor, there is something to be learned today from your competitive space.

3. Share your results. 🗣️

One of the best ways to become a better product marketer is to show people what you’re doing. Have you increased demos of your product? Show the engineers who work hard on the product every day!

Have you increased pipeline for your sales team? Meet with your sales folks, talk about the pipeline, and help them move the needle even more with the prospects.

Each of these activities could take anywhere from 15 minutes to an hour, tops! Grab a snack, pour a cup of coffee ☕, and try them out.