- Foundational Product Marketing
- Posts
- Woah. This Product Marketing Resource Rules.
Woah. This Product Marketing Resource Rules.
A full map of the top concepts by two product marketing leaders.
Anna Daugherty
April 11, 2023
Be prepared to have your mind melted by the resource to end all resources. 🫠
Presenting the Product Marketing Map, a public Miro board compiled by Bülent Duagi from a host of stellar infographics and thought leadership by Anthony Pierri 🎸 and Robert Kaminski 🎯 (both great follows on LinkedIn, btw).
If you find this sucker as overwhelming as I do, here are a few of my personal favorites chosen from the map (and why I love them).
Which pieces from the Product Marketing Map resonate the most with you?
Why I love this:
Everyone always gives the advice to “sell benefits, not features.” I disagree. If you’re selling products, you need to go deeper than benefits. Your end-user expects the benefits.
They want to know how.
They want to know why.
They want to know the capabilities.
Why I love this:
“Personas are dead!”
Someone on LinkedIn has probably shouted this into your feed at some point.
But I’m a firm believe that personas are crucial frameworks for distilling information into easy-to-understand concepts for you, your internal teams, and most importantly your targeted audiences.
Reply