Product Marketing Ins and Outs for 2024

Here's what we're bringing with us, and here's what we're leaving in the past.

Author

Anna Daugherty
January 03, 2024

Jumping on trends is part of the fun of being a product marketer.

Clueless Movie Rolling With The Homies GIF by filmeditor

Me at parties.

To that end, let’s jump on the trend of what we’re bringing into 2024 as product marketers, and what we’re leaving behind. 😎

Ins

  • Better launches

  • Planning and prep

  • Practicing storytelling

  • Cross-functional work

  • Deep Focus Time

  • Fewer meetings

  • Better async communication

  • Being influential

Outs

  • “Here, launch this product.”

  • Just showing up to meetings

  • Not putting in the work

  • Silos

  • Scattered calendars

  • Meetings just because

  • No async communication

  • Influencers

Get Started with the 2024 Product Marketing Ins:

Leveling Up as a PMM

Drinking Mana potion or something to gain XP in product marketing.

foundationalproductmarketing.beehiiv.com/p/leveling-pmm

Building Your Confidence Muscles

Using Collaboration, Communication, and Writing as Confidence-Gaining Tools.

foundationalproductmarketing.beehiiv.com/p/build-confidence-as-a-pmm

How to launch a product: Your complete guide

The key to successful product launches lies in having a unified definition of success across all teams. Without this shared understanding, there's a risk of disappointment post-launch, as different teams may have varying expectations of the outcomes.

www.productmarketingalliance.com/a-visual-guide-to-product-launches

How to Run Marketing Team Meetings That Don't Suck

Learn how to run a marketing meeting that's actually useful for your employees.

blog.hubspot.com/blog/tabid/6307/bid/33362/how-to-run-marketing-team-meetings-that-don-t-suck.aspx

How to run effective meetings as a product marketer

PMMs have to be great at lots of things: writing and presentations, positioning and technical aptitude, to understanding customers, sellers, and the competitive landscape.One skill I don’t hear many talk about is running an effective meeting. Here’s how to improve your meetings in 8 simple steps.

www.productmarketingalliance.com/how-to-run-effective-meetings-as-a-product-marketer-and-why-its-so-important

Tips to empower cross-team work [2022]

The most important projects involve multiple teams—which is why enabling those teams to work together effectively is critical. Here’s how.

asana.com/resources/cross-functional-collaboration-work

What are you bringing into the new year? What have you left in the past?

High Five Alicia Silverstone GIF by filmeditor

Cross-functional collaboration at work.

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